Exciting news- Oh Baby! Fitness was profiled today in Forbes Magazine. The article features the steady growth and expansion of Oh Baby! Fitness, starting from a small meeting at a dining room table in Atlanta and growing into a national company.
A quote from the article:
“It’s really a whole new way of doing business,” says Schexnyder. “Lots of people suggested we do a franchise model, but that would have made it too expensive for people to buy into. It took us a long time to work out the nuts and bolts with our advisors, but we wanted it structured so it wasn’t financially burdensome for someone who wanted to start teaching and to run his or her own Oh Baby! certified business, and we wanted to keep the costs low for the women taking the classes.”
Schexnyder and her partner, Kathleen Donahoe, are set to expand to the next phase of their business this summer, launching a new, more robust website to support licensees; and they expect to have Oh Baby! Fitness pre- and post-natal fitness classes available to women in all 50 states by year’s end. “The truth is it wouldn’t have worked if we weren’t willing to step out of the box (lots of people can’t do that), and if we weren’t willing to reach out and find the best people and ask them questions. You ask, you do, and then come back and do it all again until you get what you need to make it work.”
You can read the entire article on Forbes’ site here.